During a January 2020 survey of Academy Award viewers in the United States, 40 percent of respondents stated that they planned on using Facebook while watching the awards show. Twitter was ranked second as 29 percent of Oscar viewers were planning on using the service during the event.
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Share of Oscar viewers in the United States who plan to use selected social media during the awards ceremony as of January 2020
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% of U.S. adults who say they intend to watch some or all of the Oscars ceremony, or say they don't plan to watch but will be following the events on social media
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YouGov. (February 3, 2020). Share of Oscar viewers in the United States who plan to use selected social media during the awards ceremony as of January 2020 [Graph]. In Statista. Retrieved June 14, 2025, from https://www.statista.com/statistics/1097829/social-media-usage-during-oscars-viewing/
YouGov. "Share of Oscar viewers in the United States who plan to use selected social media during the awards ceremony as of January 2020." Chart. February 3, 2020. Statista. Accessed June 14, 2025. https://www.statista.com/statistics/1097829/social-media-usage-during-oscars-viewing/
YouGov. (2020). Share of Oscar viewers in the United States who plan to use selected social media during the awards ceremony as of January 2020. Statista. Statista Inc.. Accessed: June 14, 2025. https://www.statista.com/statistics/1097829/social-media-usage-during-oscars-viewing/
YouGov. "Share of Oscar Viewers in The United States Who Plan to Use Selected Social Media during The Awards Ceremony as of January 2020." Statista, Statista Inc., 3 Feb 2020, https://www.statista.com/statistics/1097829/social-media-usage-during-oscars-viewing/
YouGov, Share of Oscar viewers in the United States who plan to use selected social media during the awards ceremony as of January 2020 Statista, https://www.statista.com/statistics/1097829/social-media-usage-during-oscars-viewing/ (last visited June 14, 2025)
Share of Oscar viewers in the United States who plan to use selected social media during the awards ceremony as of January 2020 [Graph], YouGov, February 3, 2020. [Online]. Available: https://www.statista.com/statistics/1097829/social-media-usage-during-oscars-viewing/
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