Factors driving the purchase of clothing in the UK 2024

Published by Statista Research Department, Jan 8, 2025

This statistic tracked the driving factors behind the purchasing of clothing items in August 2024 in the United Kingdom (UK). Results from the respondents reveal that comfort of clothing plays the biggest role in the decision-making process. Practicality and low price are also important purchase factors. Respondents were allowed to choose up to three responses.

Factors driving the purchase of clothing in the United Kingdom (UK) in August 2024

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Release date

January 2025

Region

United Kingdom (Great Britain)

Survey time period

August 5, 2024

Number of respondents

2,007 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

YouGov scores are based on a survey of respondents that asks: "Which, if any, of the following factors do you take into consideration when buying clothes? Please pick up to three."
Date of access is used for date of release.

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