Customer acquisition from competitors remains a critical objective in retail banking. Barclays UK experienced persistent customer attrition from 2018 through 2024, with net customer losses in most quarters. However, the bank achieved two notable successes: in the fourth quarter of 2023 with a ratio of **** and in the third quarter of 2024 with a ratio of ****, the latter representing a significant net gain of over ****** customers.
Figures were calculated by Statista using the data published by the source.
The source adds the following information: "This data includes personal customers, small businesses and small charities that have switched using the new Current Account Switch Service and received the benefits of the Guarantee and payment redirection services."
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Statista. (January 16, 2025). Ratio of customers gained by Barclays in the United Kingdom (UK) from 2nd quarter 2018 to 2nd quarter 2024 [Graph]. In Statista. Retrieved July 20, 2025, from https://www.statista.com/statistics/1099134/ratio-of-bank-customers-won-and-loss-by-barclays-bank-in-the-united-kingdom/
Statista. "Ratio of customers gained by Barclays in the United Kingdom (UK) from 2nd quarter 2018 to 2nd quarter 2024." Chart. January 16, 2025. Statista. Accessed July 20, 2025. https://www.statista.com/statistics/1099134/ratio-of-bank-customers-won-and-loss-by-barclays-bank-in-the-united-kingdom/
Statista. (2025). Ratio of customers gained by Barclays in the United Kingdom (UK) from 2nd quarter 2018 to 2nd quarter 2024. Statista. Statista Inc.. Accessed: July 20, 2025. https://www.statista.com/statistics/1099134/ratio-of-bank-customers-won-and-loss-by-barclays-bank-in-the-united-kingdom/
Statista. "Ratio of Customers Gained by Barclays in The United Kingdom (Uk) from 2nd Quarter 2018 to 2nd Quarter 2024." Statista, Statista Inc., 16 Jan 2025, https://www.statista.com/statistics/1099134/ratio-of-bank-customers-won-and-loss-by-barclays-bank-in-the-united-kingdom/
Statista, Ratio of customers gained by Barclays in the United Kingdom (UK) from 2nd quarter 2018 to 2nd quarter 2024 Statista, https://www.statista.com/statistics/1099134/ratio-of-bank-customers-won-and-loss-by-barclays-bank-in-the-united-kingdom/ (last visited July 20, 2025)
Ratio of customers gained by Barclays in the United Kingdom (UK) from 2nd quarter 2018 to 2nd quarter 2024 [Graph], Statista, January 16, 2025. [Online]. Available: https://www.statista.com/statistics/1099134/ratio-of-bank-customers-won-and-loss-by-barclays-bank-in-the-united-kingdom/
