Main factors for Chinese New Year food choices in China 2019

Published by
Xin Ou,
Dec 19, 2024
There is a rising consumer demand for healthy Chinese New Year food products in China. According to a survey on consumption trend during Spring Festival in China conducted in December 2019, approximately 61 percent of the Chinese respondents agreed that when making a Spring Festival food purchase, healthiness is the most important factor.

Influencing factors for Spring Festival food selection among Chinese netizens as of December 2019

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Release date

January 2020

Region

China

Survey time period

December 2019

Number of respondents

1,982 respondents

Method of interview

Online survey

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