ROPO effect when purchasing movies, books, music and multimedia in Poland 2024

Published by Małgorzata Puzio, Apr 30, 2025

More than half of the respondents in Poland in 2024 searched for information about the product on the Internet (ROPO effect), before buying movies, books, music or multimedia in a traditional store. Twenty-nine percent of respondents did not use the internet to check the product before buying it in a physical store.

Before you last bought your movies, books, music and multimedia in the traditional store, did you look for information on the internet?

CharacteristicShare of respondents
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Showing entries 1 to 4 (4 entries in total)
Statistic: Before you last bought your movies, books, music and multimedia in the traditional store, did you look for information on the internet?

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Release date

April 2025

Region

Poland

Survey time period

August to September 2024

Number of respondents

675 respondents

Method of interview

Online survey

Supplementary notes

Date of release is date of access.

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