In 2019, around ***** percent of people in the UK were paying for online editorial content. This is less than two years previous, when ** percent were doing so. Another *** percent were considering starting to pay for online editorial content in 2019.
The source adds: "The total percentages of how many are paying for online editorial content is based on round offs from decimals, why it may appear that some numbers don’t add up correctly."
Original survey question not provided by the source.
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AudienceProject. (February 18, 2020). Share of individuals paying for online editorial content in the United Kingdom (UK) in 2017 and 2019 [Graph]. In Statista. Retrieved July 22, 2025, from https://www.statista.com/statistics/1099711/paying-for-online-editorial-content-uk/
AudienceProject. "Share of individuals paying for online editorial content in the United Kingdom (UK) in 2017 and 2019." Chart. February 18, 2020. Statista. Accessed July 22, 2025. https://www.statista.com/statistics/1099711/paying-for-online-editorial-content-uk/
AudienceProject. (2020). Share of individuals paying for online editorial content in the United Kingdom (UK) in 2017 and 2019. Statista. Statista Inc.. Accessed: July 22, 2025. https://www.statista.com/statistics/1099711/paying-for-online-editorial-content-uk/
AudienceProject. "Share of Individuals Paying for Online Editorial Content in The United Kingdom (Uk) in 2017 and 2019." Statista, Statista Inc., 18 Feb 2020, https://www.statista.com/statistics/1099711/paying-for-online-editorial-content-uk/
AudienceProject, Share of individuals paying for online editorial content in the United Kingdom (UK) in 2017 and 2019 Statista, https://www.statista.com/statistics/1099711/paying-for-online-editorial-content-uk/ (last visited July 22, 2025)
Share of individuals paying for online editorial content in the United Kingdom (UK) in 2017 and 2019 [Graph], AudienceProject, February 18, 2020. [Online]. Available: https://www.statista.com/statistics/1099711/paying-for-online-editorial-content-uk/