Most talked about brands in Singapore 2021

Published by
R. Hirschmann,
Jul 9, 2025
In 2021, the eCommerce marketplace Shopee ranked as the most talked about brand in Singapore, with a BrandIndex score of ****.
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Most talked about brands by consumers in Singapore in 2021

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Source

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Release date

February 2022

Region

Singapore

Survey time period

2021

Method of interview

Online omnibus survey

Supplementary notes

According to the source, "YouGov BrandIndex measures the public’s perception of brands on a daily basis across a range of measures. Buzz scores measure whether people have heard anything good or bad about a brand during the previous two weeks."

The question asked was as follows: "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.

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