According to a survey conducted by the Nippon Research Center in Japan in December 2023, more than 56 percent of the respondents stated that they had a favorite character or one that they liked. Two words that survey participants commonly used to describe characters were "iyashi" and "kawaii." While the term "iyashi" refers to things that soothe the heart, "kawaii" means that something is cute.
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NRC. (April 11, 2024). Share of people in Japan who have a fictional character they like as of December 2023 [Graph]. In Statista. Retrieved July 13, 2025, from https://www.statista.com/statistics/1100428/japan-share-of-people-who-have-favorite-fictional-characters/
NRC. "Share of people in Japan who have a fictional character they like as of December 2023." Chart. April 11, 2024. Statista. Accessed July 13, 2025. https://www.statista.com/statistics/1100428/japan-share-of-people-who-have-favorite-fictional-characters/
NRC. (2024). Share of people in Japan who have a fictional character they like as of December 2023. Statista. Statista Inc.. Accessed: July 13, 2025. https://www.statista.com/statistics/1100428/japan-share-of-people-who-have-favorite-fictional-characters/
NRC. "Share of People in Japan Who Have a Fictional Character They like as of December 2023." Statista, Statista Inc., 11 Apr 2024, https://www.statista.com/statistics/1100428/japan-share-of-people-who-have-favorite-fictional-characters/
NRC, Share of people in Japan who have a fictional character they like as of December 2023 Statista, https://www.statista.com/statistics/1100428/japan-share-of-people-who-have-favorite-fictional-characters/ (last visited July 13, 2025)
Share of people in Japan who have a fictional character they like as of December 2023 [Graph], NRC, April 11, 2024. [Online]. Available: https://www.statista.com/statistics/1100428/japan-share-of-people-who-have-favorite-fictional-characters/
