According to a survey conducted by Rakuten Insight, approximately 63 percent of the respondents in the Philippines stated that they did not own a smart speaker. On the other hand, only 31 percent owns such a device.
Share of consumers owning smart speakers in the Philippines as of December 2023
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Rakuten Insight. (January 31, 2024). Share of consumers owning smart speakers in the Philippines as of December 2023 [Graph]. In Statista. Retrieved June 09, 2025, from https://www.statista.com/statistics/1100514/philippines-ownership-smart-speakers/
Rakuten Insight. "Share of consumers owning smart speakers in the Philippines as of December 2023." Chart. January 31, 2024. Statista. Accessed June 09, 2025. https://www.statista.com/statistics/1100514/philippines-ownership-smart-speakers/
Rakuten Insight. (2024). Share of consumers owning smart speakers in the Philippines as of December 2023. Statista. Statista Inc.. Accessed: June 09, 2025. https://www.statista.com/statistics/1100514/philippines-ownership-smart-speakers/
Rakuten Insight. "Share of Consumers Owning Smart Speakers in The Philippines as of December 2023." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1100514/philippines-ownership-smart-speakers/
Rakuten Insight, Share of consumers owning smart speakers in the Philippines as of December 2023 Statista, https://www.statista.com/statistics/1100514/philippines-ownership-smart-speakers/ (last visited June 09, 2025)
Share of consumers owning smart speakers in the Philippines as of December 2023 [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1100514/philippines-ownership-smart-speakers/