According to a survey conducted by Rakuten Insight, the majority of the respondents in the Philippines stated not owning smart speakers. Among all the surveyed respondents, 28 percent of them belonging to age group of 25 to 34 years old said owning the device.
Share of consumers owning smart speakers in the Philippines as of December 2019, by age group
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Share of consumers owning smart speakers in the Philippines as of December 2019, by age group
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Original question: do you own a smart speaker (e.g. Amazon Echo, Google Home, Xiaodu..)?
The survey was conducted among
596 respondents aged 16 to 24 years,
1,315 respondents aged 25 to 34 years,
961 respondents aged 35 to 44 years,
322 respondents aged 45 to 54 years and
213 respondents aged 55 years and older.
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Rakuten Insight. (February 12, 2020). Share of consumers owning smart speakers in the Philippines as of December 2019, by age group [Graph]. In Statista. Retrieved June 01, 2025, from https://www.statista.com/statistics/1100531/philippines-ownership-of-smart-speakers-by-age-group/
Rakuten Insight. "Share of consumers owning smart speakers in the Philippines as of December 2019, by age group." Chart. February 12, 2020. Statista. Accessed June 01, 2025. https://www.statista.com/statistics/1100531/philippines-ownership-of-smart-speakers-by-age-group/
Rakuten Insight. (2020). Share of consumers owning smart speakers in the Philippines as of December 2019, by age group. Statista. Statista Inc.. Accessed: June 01, 2025. https://www.statista.com/statistics/1100531/philippines-ownership-of-smart-speakers-by-age-group/
Rakuten Insight. "Share of Consumers Owning Smart Speakers in The Philippines as of December 2019, by Age Group." Statista, Statista Inc., 12 Feb 2020, https://www.statista.com/statistics/1100531/philippines-ownership-of-smart-speakers-by-age-group/
Rakuten Insight, Share of consumers owning smart speakers in the Philippines as of December 2019, by age group Statista, https://www.statista.com/statistics/1100531/philippines-ownership-of-smart-speakers-by-age-group/ (last visited June 01, 2025)
Share of consumers owning smart speakers in the Philippines as of December 2019, by age group [Graph], Rakuten Insight, February 12, 2020. [Online]. Available: https://www.statista.com/statistics/1100531/philippines-ownership-of-smart-speakers-by-age-group/
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