Influence of lack of mobile app on brand's image in Poland 2020-2021

Published by
Adriana Sas
,
Jun 29, 2022
Twenty-five percent of respondents in Poland due to the lack of a mobile website by a brand or store looked for competitive brands or stores and shopped there in 2021. However, for 30 percent, this factor was not essential and didn't change their perception of brands and stores without a mobile website.

Emotions associated with the lack of a mobile website by a brand or store in Poland from 2020 to 2021

Characteristic20202021
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Showing entries 1 to 6 (6 entries in total)
Statistic: Emotions associated with the lack of a mobile website by a brand or store in Poland from 2020 to 2021

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Release date

June 2021

Region

Poland

Survey time period

2020 to 2021

Age group

15 years and older

Special properties

Internet users

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Original question: "Jakie reakcje z Twojej strony powoduje fakt, że dana marka / sklep nie ma strony mobilnej?"

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