Most popular Hungarians on Instagram 2025, by number of followers

Published by Statista Research Department, Apr 7, 2025

As of April 2025, Aletta Ocean was by far the most popular Hungarian on Instagram, counting 5.6 million followers. Anita Herbert followed in the ranking, whose account was followed by three million people. 

Instagram users in Hungary

Unlike Facebook, Instagram started gaining popularity in Hungary only in recent years but the number of Hungarian instagrammers has been continuously rising ever since. As of July 2024, there were approximately 2.9 million Instagram users in the country. The primarily photo sharing platform was more popular with younger generations as most of its users were between the ages of 25 and 34 years in 2024. 

Influencers in Hungary

Influencers are the opinion-shapers of the social media age. People follow them on Instagram, Facebook, TikTok, and YouTube to find entertaining and informative content. In 2023, Hungarians preferred influencers who commented on current events, while reviews and tutorials were also popular content types.

Most popular Hungarians on Instagram as of April 2025, by number of followers (in millions)

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Release date

April 2025

Region

Hungary

Survey time period

April 2025

Supplementary notes

Date of release is date of access.

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Overview

8

Facebook

4

Instagram

5

TikTok

6

YouTube

4

Facebook Messenger

4

LinkedIn

3

Influencer marketing

6

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