Rates of online purchase of household goods in the EU28 countries have remained relatively stable from 2016 to 2019, with a high of 31 percent of all individuals having bought household goods online in 2019.
Percentage of individuals who purchased household goods online in the European Union (EU) from 2016 to 2019
Characteristic
Percentage of individuals
2019
31%
2018
28%
2017
29%
2016
26%
0%5%10%15%20%25%30%35%
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* Base= last online purchase in the 12 months. ** Sample figures refer to the 2016 survey.
Information and Communication Technologies (ICT) usage in households and by individuals are collected annually by the National Statistical Institutes and are based on Eurostat's model questionnaires. The survey is a general population/household survey.
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Eurostat. (February 24, 2020). Percentage of individuals who purchased household goods online in the European Union (EU) from 2016 to 2019 [Graph]. In Statista. Retrieved June 11, 2025, from https://www.statista.com/statistics/1102076/internet-purchases-of-reading-materials-eu/
Eurostat. "Percentage of individuals who purchased household goods online in the European Union (EU) from 2016 to 2019." Chart. February 24, 2020. Statista. Accessed June 11, 2025. https://www.statista.com/statistics/1102076/internet-purchases-of-reading-materials-eu/
Eurostat. (2020). Percentage of individuals who purchased household goods online in the European Union (EU) from 2016 to 2019. Statista. Statista Inc.. Accessed: June 11, 2025. https://www.statista.com/statistics/1102076/internet-purchases-of-reading-materials-eu/
Eurostat. "Percentage of Individuals Who Purchased Household Goods Online in The European Union (Eu) from 2016 to 2019." Statista, Statista Inc., 24 Feb 2020, https://www.statista.com/statistics/1102076/internet-purchases-of-reading-materials-eu/
Eurostat, Percentage of individuals who purchased household goods online in the European Union (EU) from 2016 to 2019 Statista, https://www.statista.com/statistics/1102076/internet-purchases-of-reading-materials-eu/ (last visited June 11, 2025)
Percentage of individuals who purchased household goods online in the European Union (EU) from 2016 to 2019 [Graph], Eurostat, February 24, 2020. [Online]. Available: https://www.statista.com/statistics/1102076/internet-purchases-of-reading-materials-eu/
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