Rates of online purchase of household goods in Portugal have been moderately increasing since 2016, with a high of 16 percent of all individuals having bought household goods online in 2019. This was the highest proportion over the period of time in consideration.
Percentage of individuals who purchased household goods online in Portugal from 2016 to 2019
Characteristic
Percentage of individuals
2016
9%
2017
11%
2018
14%
2019
16%
0%2.5%5%7.5%10%12.5%15%17.5%20%
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* Base= last online purchase in the 12 months. ** Sample figures refer to the 2016 survey.
Information and Communication Technologies (ICT) usage in households and by individuals are collected annually by the National Statistical Institutes and are based on Eurostat's model questionnaires. The survey is a general population/household survey.
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Eurostat. (February 24, 2020). Percentage of individuals who purchased household goods online in Portugal from 2016 to 2019 [Graph]. In Statista. Retrieved June 05, 2025, from https://www.statista.com/statistics/1102090/internet-purchases-of-reading-materials-portugal/
Eurostat. "Percentage of individuals who purchased household goods online in Portugal from 2016 to 2019." Chart. February 24, 2020. Statista. Accessed June 05, 2025. https://www.statista.com/statistics/1102090/internet-purchases-of-reading-materials-portugal/
Eurostat. (2020). Percentage of individuals who purchased household goods online in Portugal from 2016 to 2019. Statista. Statista Inc.. Accessed: June 05, 2025. https://www.statista.com/statistics/1102090/internet-purchases-of-reading-materials-portugal/
Eurostat. "Percentage of Individuals Who Purchased Household Goods Online in Portugal from 2016 to 2019." Statista, Statista Inc., 24 Feb 2020, https://www.statista.com/statistics/1102090/internet-purchases-of-reading-materials-portugal/
Eurostat, Percentage of individuals who purchased household goods online in Portugal from 2016 to 2019 Statista, https://www.statista.com/statistics/1102090/internet-purchases-of-reading-materials-portugal/ (last visited June 05, 2025)
Percentage of individuals who purchased household goods online in Portugal from 2016 to 2019 [Graph], Eurostat, February 24, 2020. [Online]. Available: https://www.statista.com/statistics/1102090/internet-purchases-of-reading-materials-portugal/
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