Snapchat ad reach share in Russia 2025, by gender
As of February 2025, Snapchat in Russia was largely used by women. The share of the advertising reach of the social media platform among male users was measured at nearly 18 percent.
Gender distribution of Snapchat's advertising reach in Russia as of February 2025
Source
In cooperation with
Release date
March 2025
More information
Region
Russia
Survey time period
as of February 2025
Supplementary notes
The figures refer to the shares of Snapchat's ad reach.
Furthermore, the source clarifies that "reach figures may not represent unique individuals or match the total active user base, values vs. population and vs. internet users may exceed 100% due to duplicate and fake accounts, different research dates, and differences in census data vs. resident populations."
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* For commercial use only
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DataReportal, & We Are Social, & Meltwater. (March 2, 2025). Gender distribution of Snapchat's advertising reach in Russia as of February 2025 [Graph]. In Statista. Retrieved May 03, 2025, from https://www.statista.com/statistics/1102338/russia-snapchat-s-audience-overview/
DataReportal, und We Are Social, und Meltwater. "Gender distribution of Snapchat's advertising reach in Russia as of February 2025." Chart. March 2, 2025. Statista. Accessed May 03, 2025. https://www.statista.com/statistics/1102338/russia-snapchat-s-audience-overview/
DataReportal, We Are Social, Meltwater. (2025). Gender distribution of Snapchat's advertising reach in Russia as of February 2025. Statista. Statista Inc.. Accessed: May 03, 2025. https://www.statista.com/statistics/1102338/russia-snapchat-s-audience-overview/
DataReportal, and We Are Social, and Meltwater. "Gender Distribution of Snapchat's Advertising Reach in Russia as of February 2025." Statista, Statista Inc., 2 Mar 2025, https://www.statista.com/statistics/1102338/russia-snapchat-s-audience-overview/
DataReportal & We Are Social & Meltwater, Gender distribution of Snapchat's advertising reach in Russia as of February 2025 Statista, https://www.statista.com/statistics/1102338/russia-snapchat-s-audience-overview/ (last visited May 03, 2025)
Gender distribution of Snapchat's advertising reach in Russia as of February 2025 [Graph], DataReportal, & We Are Social, & Meltwater, March 2, 2025. [Online]. Available: https://www.statista.com/statistics/1102338/russia-snapchat-s-audience-overview/