Leading media groups in Poland 2024

Published by Małgorzata Puzio, Mar 25, 2025

Publicis Media (with the agencies Starcom, Zenith, and Spark Foundry) was ranked as the leading media group in Poland in October 2024 with a quali-score of 56 points. GroupM was next, with 37 points, followed by dentsu.

Leading media groups in Poland in October 2024, by quali-score

CharacteristicQuali-score*
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Showing entries 1 to 7 (7 entries in total)
Statistic: Leading media groups in Poland in October 2024, by quali-score

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Release date

October 2024

Region

Poland

Survey time period

October 23, 2024

Supplementary notes

*The quali-score is calculated by Recma based on the vitality and structure of the agency. The competitiveness of media agencies is assessed on the basis of 18 indicators in four categories: "compitches" (competitiveness in tenders, grades in each of them in the last 3 years), "momentum" (growth rate of activity, participation in tenders, awards, changes in top management and in managerial positions, etc.), 'resources' (service diversification, percentage of non-trade activity, etc.), 'client profile' (number of large clients, stability of relationships, constant service, etc.).

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