The rates of online purchase of household goods in the Netherlands have continually risen since 2016 and is one of the highest rates of online purchase of household goods in the European Union (EU). In 2019, 43 percent of individuals made purchases online in this consumer goods category.
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Percentage of individuals who purchased household goods online in the Netherlands from 2016 to 2019
Characteristic
Percentage of individuals
2019
43%
2018
44%
2017
40%
2016***
35%
0%10%20%30%40%50%
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* Base= last online purchase in the 12 months. ** Sample figures refer to the 2016 survey.
Information and Communication Technologies (ICT) usage in households and by individuals are collected annually by the National Statistical Institutes and are based on Eurostat's model questionnaires. The survey is a general population/household survey.
*** The data for 2018 may be inconsistent as there was a reported break in time-series.
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Eurostat. (February 24, 2020). Percentage of individuals who purchased household goods online in the Netherlands from 2016 to 2019 [Graph]. In Statista. Retrieved July 08, 2025, from https://www.statista.com/statistics/1105895/internet-purchases-of-reading-materials-netherlands/
Eurostat. "Percentage of individuals who purchased household goods online in the Netherlands from 2016 to 2019." Chart. February 24, 2020. Statista. Accessed July 08, 2025. https://www.statista.com/statistics/1105895/internet-purchases-of-reading-materials-netherlands/
Eurostat. (2020). Percentage of individuals who purchased household goods online in the Netherlands from 2016 to 2019. Statista. Statista Inc.. Accessed: July 08, 2025. https://www.statista.com/statistics/1105895/internet-purchases-of-reading-materials-netherlands/
Eurostat. "Percentage of Individuals Who Purchased Household Goods Online in The Netherlands from 2016 to 2019." Statista, Statista Inc., 24 Feb 2020, https://www.statista.com/statistics/1105895/internet-purchases-of-reading-materials-netherlands/
Eurostat, Percentage of individuals who purchased household goods online in the Netherlands from 2016 to 2019 Statista, https://www.statista.com/statistics/1105895/internet-purchases-of-reading-materials-netherlands/ (last visited July 08, 2025)
Percentage of individuals who purchased household goods online in the Netherlands from 2016 to 2019 [Graph], Eurostat, February 24, 2020. [Online]. Available: https://www.statista.com/statistics/1105895/internet-purchases-of-reading-materials-netherlands/
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