Popular online music services for K-pop worldwide 2024

Published by Statista Research Department, Apr 8, 2025

According to a 2024 survey conducted across 28 countries worldwide, around 72 percent of respondents stated that they used YouTube or YouTube Music for accessing South Korean pop music (K-pop) content. Apart from YouTube, Spotify was the most popular way to access K-pop internationally.

Popular online music services for accessing South Korean pop music (K-pop) worldwide as of December 2024

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Showing entries 1 to 5 (5 entries in total)
Statistic: Popular online music services for accessing South Korean pop music (K-pop) worldwide as of December 2024

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Release date

March 2025

Region

Worldwide, South Korea

Survey time period

November 29 to December 27, 2024

Number of respondents

10,610 respondents

Age group

15-59 years

Special properties

among Korean music consumers who had used online or mobile platforms

Method of interview

Online panel

Supplementary notes

Original question: "Which online music services did you use to access K-pop content?"

Multiple answers were allowed.

This survey was conducted in the following 28 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Kazakhstan, Australia, Hong Kong, the Philippines, the United States, Canada, Mexico, Brazil, Argentina, UK, France, Italy, Spain, Germany, Russia, Turkey, UAE, Saudi Arabia, Egypt, and South Africa. 

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