Average ad revenue per brand advertiser of Chinese video platform iQIYI 2017-2023

Published by
Lai Lin Thomala,
Apr 29, 2024

On average, each brand advertiser spent around 4.3 million yuan on online advertising on the Chinese video platform iQIYI in 2023. Backed by the Chinese search engine Baidu, iQIYI is one of the largest online video platforms in the world with over 530 million monthly active users.

Average advertising revenue per brand advertiser of Chinese online video site iQIYI from 2017 to 2023 (in billion yuan)

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Release date

March 2024

Region

China

Survey time period

2017 to 2023

Supplementary notes

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of April 2024).

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