During the coronavirus pandemic outbreak in the United States, in mid-March 2020, brands had to pay on average close to 9 U.S. cents for a click on Facebook ads, while at the beginning of the year this cost amounted to 11 U.S. cents. In general Facebook advertising has become cheaper with the recent spike in usage of the platform influenced by COVID-19.
Average Facebook advertising cost-per-click (CPC) worldwide influenced by the coronavirus pandemic as of March 2020
(in U.S. dollars)
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Socialbakers. (March 26, 2020). Average Facebook advertising cost-per-click (CPC) worldwide influenced by the coronavirus pandemic as of March 2020 (in U.S. dollars) [Graph]. In Statista. Retrieved May 12, 2025, from https://www.statista.com/statistics/1108081/global-facebook-ads-cpc-due-to-covid-19/
Socialbakers. "Average Facebook advertising cost-per-click (CPC) worldwide influenced by the coronavirus pandemic as of March 2020 (in U.S. dollars)." Chart. March 26, 2020. Statista. Accessed May 12, 2025. https://www.statista.com/statistics/1108081/global-facebook-ads-cpc-due-to-covid-19/
Socialbakers. (2020). Average Facebook advertising cost-per-click (CPC) worldwide influenced by the coronavirus pandemic as of March 2020 (in U.S. dollars). Statista. Statista Inc.. Accessed: May 12, 2025. https://www.statista.com/statistics/1108081/global-facebook-ads-cpc-due-to-covid-19/
Socialbakers. "Average Facebook Advertising Cost-per-click (Cpc) Worldwide Influenced by The Coronavirus Pandemic as of March 2020 (in U.S. Dollars)." Statista, Statista Inc., 26 Mar 2020, https://www.statista.com/statistics/1108081/global-facebook-ads-cpc-due-to-covid-19/
Socialbakers, Average Facebook advertising cost-per-click (CPC) worldwide influenced by the coronavirus pandemic as of March 2020 (in U.S. dollars) Statista, https://www.statista.com/statistics/1108081/global-facebook-ads-cpc-due-to-covid-19/ (last visited May 12, 2025)
Average Facebook advertising cost-per-click (CPC) worldwide influenced by the coronavirus pandemic as of March 2020 (in U.S. dollars) [Graph], Socialbakers, March 26, 2020. [Online]. Available: https://www.statista.com/statistics/1108081/global-facebook-ads-cpc-due-to-covid-19/
