Essential measures for the online shopping experience personalization France 2019
In terms of personalizing the online shopping experience, this statistic represents the wishes of the French population in 2019. Deemed as most essential was a simpler and more transparent payment process (73 percent). Around 55 percent of the sample found it essential to stay informed about relevant sales, offers or promotions, whereas 36 percent considered it to be a plus. A relevant product recommendation based on a visitors' searches on the site was seen as a plus by 54 percent of French online shoppers.
