In November 2024, Google.com held the top spot in India's website rankings, averaging over 9.11 billion monthly visits. YouTube ranked second, with a traffic of 5.01 billion visits, while social platforms Instagram.com and Facebook.com followed with 765 million and 649 million monthly visits each.
Internet penetration
In the past decade, India has witnessed a remarkable transformation in its digital landscape. This substantial expansion has resulted in extensive digital connectivity, with more than half of India's 1.4 billion citizens now enjoying internet access. India ranked 52nd on the Digital Quality of Life Index in 2023, which revealed electronic infrastructure as one of the country’s strengths.
YouTube in India
As of 2025, India had the world’s largest YouTube user base, figuring over 491 million users. The video platform caters to the nation’s tech-savvy denizens as an educational resource and a source of entertainment. Moreover, YouTube has evolved into a dynamic space for digital marketing, especially harnessing the consumer base segment aged below 32.
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Leading websites in India in November 2024, by total visits
(in millions)
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DataReportal, & We Are Social, & Meltwater. (February 25, 2025). Leading websites in India in November 2024, by total visits (in millions) [Graph]. In Statista. Retrieved June 24, 2025, from https://www.statista.com/statistics/1108779/india-websites-ranking-by-traffic/
DataReportal, und We Are Social, und Meltwater. "Leading websites in India in November 2024, by total visits (in millions)." Chart. February 25, 2025. Statista. Accessed June 24, 2025. https://www.statista.com/statistics/1108779/india-websites-ranking-by-traffic/
DataReportal, We Are Social, Meltwater. (2025). Leading websites in India in November 2024, by total visits (in millions). Statista. Statista Inc.. Accessed: June 24, 2025. https://www.statista.com/statistics/1108779/india-websites-ranking-by-traffic/
DataReportal, and We Are Social, and Meltwater. "Leading Websites in India in November 2024, by Total Visits (in Millions)." Statista, Statista Inc., 25 Feb 2025, https://www.statista.com/statistics/1108779/india-websites-ranking-by-traffic/
DataReportal & We Are Social & Meltwater, Leading websites in India in November 2024, by total visits (in millions) Statista, https://www.statista.com/statistics/1108779/india-websites-ranking-by-traffic/ (last visited June 24, 2025)
Leading websites in India in November 2024, by total visits (in millions) [Graph], DataReportal, & We Are Social, & Meltwater, February 25, 2025. [Online]. Available: https://www.statista.com/statistics/1108779/india-websites-ranking-by-traffic/
