Leading Google search queries in India 2024

According to Google's search data from 2024, the most common query by Indians were videos and WhatsApp. These common search queries provide an insight into the Indian content consumption patterns. Video content was sought out actively, also evident by the fact that the video-sharing platform had the highest share of monthly social network users in the country that same year.

Optimization of video streaming

Not surprisingly, video content is witnessing exponential growth in recent years. It is evident in the fact that video streaming accounts for a major share of online mobile traffic across the nation. Recent trends suggest an increase in consumption of video over graphic or text content. Hence, a sound implementation of SEO in videos has become a necessity for a successful content creating channel. One of the major optimization strategies is to cater to the demographic of the nation , which incorporates efficient description, headline, and tag implementation.

Keyword search trends

Searches related to local preferences are gaining momentum, rendering local SEO invaluable to promote visibility of the content. Phrases like “near me” and “close to me” have witnessed a significant increase in their frequency of appearances in queries. Since the coronavirus (COVID-19) outbreak, the latter part of 2020 has seen a significant rise in the usage of queries related to the pandemic. This is testament to the influence of recent events on keywords and optimized phrases for improved channel visibility.