Tencent Music monthly ARPPU Q4 2020-Q4 2024, by service type

Published by
Lai Lin Thomala,
Mar 21, 2025

Tencent Music Entertainment, the music division of the Chinese tech giant Tencent, has been struggling in monetizing of its user base in China. As of the last quarter of 2024, the monthly average revenue per paying user (ARPPU) of its social entertainment services was 70.4 yuan, 9.7 percent down compared to the same period in the previous year.

Monthly average revenue per paying user (ARPPU) of Tencent Music users from 4th quarter 2020 to 4th quarter 2024, by service type (in yuan)

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Release date

March 2025

Region

China

Survey time period

Q4 2020 to Q4 2024

Supplementary notes

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of March 2025).

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