Coronavirus: SVoD audience distribution during business hours U.S. 2020, by daypart
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Measures introduced to stem the spread of the coronavirus outbreak in the United States meant that many consumers were spending significantly more time at home during March 2020, which impacted SVoD viewing. During business hours, or from 8am to 6pm, SVoD audiences of major platforms in the U.S. amounted to 48.61 percent, up by 5.5 percent from January. With more SVoD audiences at home with more time to watch content, it follows that there was an increase in audience size in that time period and a drop in viewers watching SVoD in the evenings.
