Chinese media advertising market would very likely experience the slowest growth in 2020 due to the coronavirus pandemic. Print ads would suffer the most as the market demand fell during the lockdown period in the country. In comparison, digital ad spending was estimated to reach 81 billion U.S. dollars in China in 2020, with a slightly lower growth rate at 13 percent.
Forecasted total ad spending affected by the coronavirus COVID-19 pandemic in China in 2020, by medium
(in billion U.S. dollars)
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eMarketer. (March 20, 2020). Forecasted total ad spending affected by the coronavirus COVID-19 pandemic in China in 2020, by medium (in billion U.S. dollars) [Graph]. In Statista. Retrieved May 04, 2025, from https://www.statista.com/statistics/1110686/china-coronavirus-covid-19-pandemic-impact-on-media-ad-spending-by-medium/
eMarketer. "Forecasted total ad spending affected by the coronavirus COVID-19 pandemic in China in 2020, by medium (in billion U.S. dollars)." Chart. March 20, 2020. Statista. Accessed May 04, 2025. https://www.statista.com/statistics/1110686/china-coronavirus-covid-19-pandemic-impact-on-media-ad-spending-by-medium/
eMarketer. (2020). Forecasted total ad spending affected by the coronavirus COVID-19 pandemic in China in 2020, by medium (in billion U.S. dollars). Statista. Statista Inc.. Accessed: May 04, 2025. https://www.statista.com/statistics/1110686/china-coronavirus-covid-19-pandemic-impact-on-media-ad-spending-by-medium/
eMarketer. "Forecasted Total Ad Spending Affected by The Coronavirus Covid-19 Pandemic in China in 2020, by Medium (in Billion U.S. Dollars)." Statista, Statista Inc., 20 Mar 2020, https://www.statista.com/statistics/1110686/china-coronavirus-covid-19-pandemic-impact-on-media-ad-spending-by-medium/
eMarketer, Forecasted total ad spending affected by the coronavirus COVID-19 pandemic in China in 2020, by medium (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1110686/china-coronavirus-covid-19-pandemic-impact-on-media-ad-spending-by-medium/ (last visited May 04, 2025)
Forecasted total ad spending affected by the coronavirus COVID-19 pandemic in China in 2020, by medium (in billion U.S. dollars) [Graph], eMarketer, March 20, 2020. [Online]. Available: https://www.statista.com/statistics/1110686/china-coronavirus-covid-19-pandemic-impact-on-media-ad-spending-by-medium/
