The outbreak of coronavirus has contributed to an increased demand for fast-moving products in Poland. After the Polish government announced the decision to suspend classes in schools and close the borders on March 11, panic buying was recorded across the country. In the 17th week of 2020, the value of the FMCG online sales increased by 38 percent compared to the week before.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.
Growth in online sales of FMCG products due to coronavirus (COVID-19) outbreak in Poland between March and May 2020
Characteristic
Week-on-week change in sales
16.03-23.03
31%
23.03-29.03
23%
30.03-05.04
35%
20.04-26.04
38%
27.04-03.05
-30%
-30%-20%-10%0%10%20%30%40%50%
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Nielsen, & WirtualneMedia, & Wiadomości Handlowe, & dlahandlu.pl, & spidersweb.pl. (May 11, 2020). Growth in online sales of FMCG products due to coronavirus (COVID-19) outbreak in Poland between March and May 2020 [Graph]. In Statista. Retrieved May 11, 2025, from https://www.statista.com/statistics/1110827/poland-growth-in-fmcg-online-sales-due-to-covid-19/
Nielsen, und WirtualneMedia, und Wiadomości Handlowe, und dlahandlu.pl, und spidersweb.pl. "Growth in online sales of FMCG products due to coronavirus (COVID-19) outbreak in Poland between March and May 2020." Chart. May 11, 2020. Statista. Accessed May 11, 2025. https://www.statista.com/statistics/1110827/poland-growth-in-fmcg-online-sales-due-to-covid-19/
Nielsen, WirtualneMedia, Wiadomości Handlowe, dlahandlu.pl, spidersweb.pl. (2020). Growth in online sales of FMCG products due to coronavirus (COVID-19) outbreak in Poland between March and May 2020. Statista. Statista Inc.. Accessed: May 11, 2025. https://www.statista.com/statistics/1110827/poland-growth-in-fmcg-online-sales-due-to-covid-19/
Nielsen, and WirtualneMedia, and Wiadomości Handlowe, and dlahandlu.pl, and spidersweb.pl. "Growth in Online Sales of Fmcg Products Due to Coronavirus (Covid-19) Outbreak in Poland between March and May 2020." Statista, Statista Inc., 11 May 2020, https://www.statista.com/statistics/1110827/poland-growth-in-fmcg-online-sales-due-to-covid-19/
Nielsen & WirtualneMedia & Wiadomości Handlowe & dlahandlu.pl & spidersweb.pl, Growth in online sales of FMCG products due to coronavirus (COVID-19) outbreak in Poland between March and May 2020 Statista, https://www.statista.com/statistics/1110827/poland-growth-in-fmcg-online-sales-due-to-covid-19/ (last visited May 11, 2025)
Growth in online sales of FMCG products due to coronavirus (COVID-19) outbreak in Poland between March and May 2020 [Graph], Nielsen, & WirtualneMedia, & Wiadomości Handlowe, & dlahandlu.pl, & spidersweb.pl, May 11, 2020. [Online]. Available: https://www.statista.com/statistics/1110827/poland-growth-in-fmcg-online-sales-due-to-covid-19/
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