According to a recent survey conducted by Ipsos on the impact of the Coronavirus pandemic on individuals' attitude and behavior, in Italy 31 percent of respondents said their frequency of purchasing goods online increased. On the other hand, nearly half of those surveyed said their frequency of e-commerce shopping did not change at all.
E-commerce use frequency change among consumers in Italy during the coronavirus (COVID-19) pandemic in March 2020
Characteristic
Share of respondents
More frequently
31%
Less frequently
12%
No change
44%
I rarely or never do this activity
13%
• More frequently 31%
• Less frequently 12%
• No change 44%
• I rarely or never do this activity 13%
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Respondents were presented this question in the following format:
"What about each of the following, would you say are doing each of the following more frequently or less frequently compared to one month ago?
Using e-commerce to purchase products you would normally buy in-store."
* Nationally representative, general adult population. The poll was conducted on a multi-country level and the total number of those surveyed in all countries was 10,000.
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Ipsos. (March 20, 2020). E-commerce use frequency change among consumers in Italy during the coronavirus (COVID-19) pandemic in March 2020 [Graph]. In Statista. Retrieved May 30, 2025, from https://www.statista.com/statistics/1111032/e-commerce-use-frequency-change-in-italy-during-coronavirus/
Ipsos. "E-commerce use frequency change among consumers in Italy during the coronavirus (COVID-19) pandemic in March 2020." Chart. March 20, 2020. Statista. Accessed May 30, 2025. https://www.statista.com/statistics/1111032/e-commerce-use-frequency-change-in-italy-during-coronavirus/
Ipsos. (2020). E-commerce use frequency change among consumers in Italy during the coronavirus (COVID-19) pandemic in March 2020. Statista. Statista Inc.. Accessed: May 30, 2025. https://www.statista.com/statistics/1111032/e-commerce-use-frequency-change-in-italy-during-coronavirus/
Ipsos. "E-commerce Use Frequency Change among Consumers in Italy during The Coronavirus (Covid-19) Pandemic in March 2020." Statista, Statista Inc., 20 Mar 2020, https://www.statista.com/statistics/1111032/e-commerce-use-frequency-change-in-italy-during-coronavirus/
Ipsos, E-commerce use frequency change among consumers in Italy during the coronavirus (COVID-19) pandemic in March 2020 Statista, https://www.statista.com/statistics/1111032/e-commerce-use-frequency-change-in-italy-during-coronavirus/ (last visited May 30, 2025)
E-commerce use frequency change among consumers in Italy during the coronavirus (COVID-19) pandemic in March 2020 [Graph], Ipsos, March 20, 2020. [Online]. Available: https://www.statista.com/statistics/1111032/e-commerce-use-frequency-change-in-italy-during-coronavirus/
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