According to a recent survey conducted by Ipsos on the impact of the Coronavirus pandemic on individuals' attitude and behavior, in Italy 31 percent of respondents said their frequency of purchasing goods online increased. On the other hand, nearly half of those surveyed said their frequency of e-commerce shopping did not change at all.
Advertisement
Advertisement
E-commerce use frequency change among consumers in Italy during the coronavirus (COVID-19) pandemic in March 2020
Characteristic
Share of respondents
More frequently
31%
Less frequently
12%
No change
44%
I rarely or never do this activity
13%
• More frequently 31%
• Less frequently 12%
• No change 44%
• I rarely or never do this activity 13%
Add this content to your personal favorites. These can be accessed from the favorites menu in the main navigation.
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Respondents were presented this question in the following format:
"What about each of the following, would you say are doing each of the following more frequently or less frequently compared to one month ago?
Using e-commerce to purchase products you would normally buy in-store."
* Nationally representative, general adult population. The poll was conducted on a multi-country level and the total number of those surveyed in all countries was 10,000.
Learn more about how Statista can support your business.
Ipsos. (March 20, 2020). E-commerce use frequency change among consumers in Italy during the coronavirus (COVID-19) pandemic in March 2020 [Graph]. In Statista. Retrieved June 14, 2025, from https://www.statista.com/statistics/1111032/e-commerce-use-frequency-change-in-italy-during-coronavirus/
Ipsos. "E-commerce use frequency change among consumers in Italy during the coronavirus (COVID-19) pandemic in March 2020." Chart. March 20, 2020. Statista. Accessed June 14, 2025. https://www.statista.com/statistics/1111032/e-commerce-use-frequency-change-in-italy-during-coronavirus/
Ipsos. (2020). E-commerce use frequency change among consumers in Italy during the coronavirus (COVID-19) pandemic in March 2020. Statista. Statista Inc.. Accessed: June 14, 2025. https://www.statista.com/statistics/1111032/e-commerce-use-frequency-change-in-italy-during-coronavirus/
Ipsos. "E-commerce Use Frequency Change among Consumers in Italy during The Coronavirus (Covid-19) Pandemic in March 2020." Statista, Statista Inc., 20 Mar 2020, https://www.statista.com/statistics/1111032/e-commerce-use-frequency-change-in-italy-during-coronavirus/
Ipsos, E-commerce use frequency change among consumers in Italy during the coronavirus (COVID-19) pandemic in March 2020 Statista, https://www.statista.com/statistics/1111032/e-commerce-use-frequency-change-in-italy-during-coronavirus/ (last visited June 14, 2025)
E-commerce use frequency change among consumers in Italy during the coronavirus (COVID-19) pandemic in March 2020 [Graph], Ipsos, March 20, 2020. [Online]. Available: https://www.statista.com/statistics/1111032/e-commerce-use-frequency-change-in-italy-during-coronavirus/
Advertisement
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
