Main drivers for online fashion purchase in Spain 2024

Published by Statista Research Department, Jul 10, 2025

A 2024 survey found that the main driver for buying fashion online in Spain is convenience and practicality, cited by ** percent of respondents. The second top purchase motivation for fashion apparel, footwear, and accessories among Spaniards was the possibility of doing it at any time, relevant to ** percent of those surveyed. Meanwhile, approximately ** percent cited offers and promotions as a motivation for purchasing through this channel.

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Leading drivers for buying fashion online in Spain in 2024

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Release date

May 2024

Region

Spain

Survey time period

January 22 to 31, 2024

Number of respondents

634 respondents

Age group

16-74 years

Special properties

consumers who bought fashion products (clothing/footwear/accessories) online in the past year

Method of interview

Computer-assisted web interviews (CAWI)

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Spanish
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Topics

Fashion e-commerce in SpainInditex and the fashion industry in SpainZalandoE-commerce in SpainOnline marketplaces in Spain
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