Main devices for buying fashion online in Spain 2024

Published by Statista Research Department, May 22, 2025

According to a 2024 survey, most Spaniards who shop for fashion online do so via computer, with over eight out of ten respondents reporting using this device. It was followed by smartphones, with 81 percent of those surveyed using them to buy products in this category.

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Leading devices for online fashion shopping in Spain in 2024

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Release date

May 2024

Region

Spain

Survey time period

January 22 to 31, 2024

Number of respondents

634 respondents

Age group

16-74 years

Special properties

consumers who bought fashion products (clothing/footwear/accessories) online in the past year

Method of interview

Computer-assisted web interviews (CAWI)

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Overview

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Segments

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Social media

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Topics

Fashion e-commerce in SpainInditex and the fashion industry in SpainZalandoE-commerce in SpainOnline marketplaces in Spain
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