In 2024, Asia accounted for 53 percent of the Swatch Group's net sales. The group’s worldwide revenue was approximately 6.74 billion Swiss francs that year.
Net sales share of the Swatch Group worldwide in 2024, by region
Characteristic
Share of net sales
Asia
53%
Europe
28%
America
18%
Oceania
1%
Africa
0.5%
Created with Highcharts 7.2.2Share of net sales53%53%28%28%18%18%1%1%0.5%0.5%AsiaEuropeAmericaOceaniaAfrica
0%10%20%30%40%50%60%
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Swatch Group. (March 19, 2025). Net sales share of the Swatch Group worldwide in 2024, by region [Graph]. In Statista. Retrieved June 06, 2025, from https://www.statista.com/statistics/1113656/swatch-group-sales-share-by-region-worldwide/
Swatch Group. "Net sales share of the Swatch Group worldwide in 2024, by region." Chart. March 19, 2025. Statista. Accessed June 06, 2025. https://www.statista.com/statistics/1113656/swatch-group-sales-share-by-region-worldwide/
Swatch Group. (2025). Net sales share of the Swatch Group worldwide in 2024, by region. Statista. Statista Inc.. Accessed: June 06, 2025. https://www.statista.com/statistics/1113656/swatch-group-sales-share-by-region-worldwide/
Swatch Group. "Net Sales Share of The Swatch Group Worldwide in 2024, by Region." Statista, Statista Inc., 19 Mar 2025, https://www.statista.com/statistics/1113656/swatch-group-sales-share-by-region-worldwide/
Swatch Group, Net sales share of the Swatch Group worldwide in 2024, by region Statista, https://www.statista.com/statistics/1113656/swatch-group-sales-share-by-region-worldwide/ (last visited June 06, 2025)
Net sales share of the Swatch Group worldwide in 2024, by region [Graph], Swatch Group, March 19, 2025. [Online]. Available: https://www.statista.com/statistics/1113656/swatch-group-sales-share-by-region-worldwide/
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