According to a survey of food and beverage manufacturers conducted in April 2020 in the United States, 68 percent of respondents stated that marketing budgets for their firm had declined because of the coronavirus pandemic.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.
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Coronavirus: change in marketing budgets in the food and beverage industry in the United States in 2020
Characteristic
Share of respondents
Decline
68%
No change
24%
Increase
9%
0%10%20%30%40%50%60%70%80%
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Beverage Industry Magazine. (April 17, 2020). Coronavirus: change in marketing budgets in the food and beverage industry in the United States in 2020 [Graph]. In Statista. Retrieved June 18, 2025, from https://www.statista.com/statistics/1113725/coronavirus-change-in-marketing-budget-in-f-and-b-us/
Beverage Industry Magazine. "Coronavirus: change in marketing budgets in the food and beverage industry in the United States in 2020." Chart. April 17, 2020. Statista. Accessed June 18, 2025. https://www.statista.com/statistics/1113725/coronavirus-change-in-marketing-budget-in-f-and-b-us/
Beverage Industry Magazine. (2020). Coronavirus: change in marketing budgets in the food and beverage industry in the United States in 2020. Statista. Statista Inc.. Accessed: June 18, 2025. https://www.statista.com/statistics/1113725/coronavirus-change-in-marketing-budget-in-f-and-b-us/
Beverage Industry Magazine. "Coronavirus: Change in Marketing Budgets in The Food and Beverage Industry in The United States in 2020." Statista, Statista Inc., 17 Apr 2020, https://www.statista.com/statistics/1113725/coronavirus-change-in-marketing-budget-in-f-and-b-us/
Beverage Industry Magazine, Coronavirus: change in marketing budgets in the food and beverage industry in the United States in 2020 Statista, https://www.statista.com/statistics/1113725/coronavirus-change-in-marketing-budget-in-f-and-b-us/ (last visited June 18, 2025)
Coronavirus: change in marketing budgets in the food and beverage industry in the United States in 2020 [Graph], Beverage Industry Magazine, April 17, 2020. [Online]. Available: https://www.statista.com/statistics/1113725/coronavirus-change-in-marketing-budget-in-f-and-b-us/
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