In 2021, 15 million Poles bought clothes and shoes in online shops, establishing this category as the most popular. Other types of goods that enjoyed popularity were cosmetics, including haircare and skincare products and home electronics.
Advertisement
Advertisement
Most popular products purchased online in Poland in 2021, by number of consumers
(in millions)
The report is based on interviews with a total of about 12,000 consumers in Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Poland, Spain, Sweden and the UK.
Original question: "What types of products have you bought online in the past year?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
PostNord. (May 31, 2022). Most popular products purchased online in Poland in 2021, by number of consumers (in millions) [Graph]. In Statista. Retrieved July 04, 2025, from https://www.statista.com/statistics/1113795/poland-popular-products-bought-online/
PostNord. "Most popular products purchased online in Poland in 2021, by number of consumers (in millions)." Chart. May 31, 2022. Statista. Accessed July 04, 2025. https://www.statista.com/statistics/1113795/poland-popular-products-bought-online/
PostNord. (2022). Most popular products purchased online in Poland in 2021, by number of consumers (in millions). Statista. Statista Inc.. Accessed: July 04, 2025. https://www.statista.com/statistics/1113795/poland-popular-products-bought-online/
PostNord. "Most Popular Products Purchased Online in Poland in 2021, by Number of Consumers (in Millions)." Statista, Statista Inc., 31 May 2022, https://www.statista.com/statistics/1113795/poland-popular-products-bought-online/
PostNord, Most popular products purchased online in Poland in 2021, by number of consumers (in millions) Statista, https://www.statista.com/statistics/1113795/poland-popular-products-bought-online/ (last visited July 04, 2025)
Most popular products purchased online in Poland in 2021, by number of consumers (in millions) [Graph], PostNord, May 31, 2022. [Online]. Available: https://www.statista.com/statistics/1113795/poland-popular-products-bought-online/