Many of the large and medium-sized firms will increase the investments in corporate social responsibility and sustainability due to the coronavirus outbreak in 2020 with 39 percent of the respondents. Similarly, 26 percent will increase investments in analysis and customer insights, customer data and data management, as well as the development of sales leads.
How will the COVID-19 pandemic affect your investments in 2020 in the following areas?
Characteristic
Decreases significantly
Decreases
No change
Increases
Increases significantly
Do not know
No answer
Corporate social responsibility and sustainability
5%
16%
24%
39%
8%
0%
8%
Omni channel experience
13%
21%
26%
8%
5%
5%
21%
The development of sales leads
11%
16%
34%
26%
3%
5%
5%
Customer data and data management
8%
15%
45%
26%
3%
3%
0%
Marketing technology
8%
26%
42%
18%
0%
3%
3%
Analysis and customer insight
8%
16%
37%
26%
3%
5%
5%
0%25%50%75%100%125%
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IAB Sverige. (April 8, 2020). How will the COVID-19 pandemic affect your investments in 2020 in the following areas? [Graph]. In Statista. Retrieved May 17, 2025, from https://www.statista.com/statistics/1114212/impact-of-the-coronavirus-pandemic-on-marketing-investments-in-sweden/
IAB Sverige. "How will the COVID-19 pandemic affect your investments in 2020 in the following areas?." Chart. April 8, 2020. Statista. Accessed May 17, 2025. https://www.statista.com/statistics/1114212/impact-of-the-coronavirus-pandemic-on-marketing-investments-in-sweden/
IAB Sverige. (2020). How will the COVID-19 pandemic affect your investments in 2020 in the following areas?. Statista. Statista Inc.. Accessed: May 17, 2025. https://www.statista.com/statistics/1114212/impact-of-the-coronavirus-pandemic-on-marketing-investments-in-sweden/
IAB Sverige. "How Will The Covid-19 Pandemic Affect Your Investments in 2020 in The following Areas?." Statista, Statista Inc., 8 Apr 2020, https://www.statista.com/statistics/1114212/impact-of-the-coronavirus-pandemic-on-marketing-investments-in-sweden/
IAB Sverige, How will the COVID-19 pandemic affect your investments in 2020 in the following areas? Statista, https://www.statista.com/statistics/1114212/impact-of-the-coronavirus-pandemic-on-marketing-investments-in-sweden/ (last visited May 17, 2025)
How will the COVID-19 pandemic affect your investments in 2020 in the following areas? [Graph], IAB Sverige, April 8, 2020. [Online]. Available: https://www.statista.com/statistics/1114212/impact-of-the-coronavirus-pandemic-on-marketing-investments-in-sweden/
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