Participation rate in online sales events Malaysia 2019

Published by
Amanda Siddharta,
May 26, 2025
A survey on Malaysian online shopping behavior in 2019 found that 59 percent of Malaysian respondents made online purchases during the Singles Day, or 11.11 sales. The second most popular shopping event to make online purchases was on 12.12. This is also the last major sale in Malaysia's retail calendar before the Christmas holidays.
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Share of respondents who made an online purchase during the various online sales event in Malaysia in 2019

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Source

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Release date

February 2020

Region

Malaysia

Survey time period

2019

Number of respondents

1,061 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The question asked was as follows: "Did you make any purchases online during any of the following sales last year (year 2019)? Please select all that apply."

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