Biggest barriers to improving an omnichannel strategy worldwide as of 2017

Published by Statista Research Department, Feb 22, 2024
In 2017, 61 percent of retailer and brand respondents stated that budget pressure and margin compression was the biggest challenge to their company when trying to enhance their omnichannel strategy. The integration of different selling channels was chosen as a key barrier by over half retailer and brand respondents.

Main challenges faced by retailers to enhancing an omnichannel strategy worldwide as of 2017

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Showing entries 1 to 10 (10 entries in total)
Statistic: Main challenges faced by retailers to enhancing an omnichannel strategy worldwide as of 2017

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Sources

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Release date

December 2017

Region

Worldwide

Survey time period

August to September 2017

Number of respondents

352 respondents

Special properties

Respondents representing many of the largest retailers and brands in the world

Supplementary notes

*This question was phrased by the source as follows: "What are the top three challenges related to enhancing your omnichannel strategy?"

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Retail market in the U.S.Apparel market in the U.S.Retail market worldwideRetail industry in ChinaU.S. Retail Brands
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