According to a survey held in March 2020 in the United States, just seven percent of respondents were very familiar with the mobile-only streaming service Quibi. However, 63 percent had not heard, read or seen anything at all about the platform.
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Share of adults who have heard of mobile-only streaming service Quibi in the United States as of March 2020
Characteristic
Share of respondents
A lot
7%
Some
13%
Not much
18%
Nothing at all
63%
0%10%20%30%40%50%60%70%
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Question: How much have you seen, read, or heard about the following upcoming streaming services? Quibi, an upcoming mobile-only streaming service launching on April 6, 2020
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Morning Consult. (March 31, 2020). Share of adults who have heard of mobile-only streaming service Quibi in the United States as of March 2020 [Graph]. In Statista. Retrieved June 14, 2025, from https://www.statista.com/statistics/1115621/knowledge-of-quibi-us/
Morning Consult. "Share of adults who have heard of mobile-only streaming service Quibi in the United States as of March 2020." Chart. March 31, 2020. Statista. Accessed June 14, 2025. https://www.statista.com/statistics/1115621/knowledge-of-quibi-us/
Morning Consult. (2020). Share of adults who have heard of mobile-only streaming service Quibi in the United States as of March 2020. Statista. Statista Inc.. Accessed: June 14, 2025. https://www.statista.com/statistics/1115621/knowledge-of-quibi-us/
Morning Consult. "Share of Adults Who Have Heard of Mobile-only Streaming Service Quibi in The United States as of March 2020." Statista, Statista Inc., 31 Mar 2020, https://www.statista.com/statistics/1115621/knowledge-of-quibi-us/
Morning Consult, Share of adults who have heard of mobile-only streaming service Quibi in the United States as of March 2020 Statista, https://www.statista.com/statistics/1115621/knowledge-of-quibi-us/ (last visited June 14, 2025)
Share of adults who have heard of mobile-only streaming service Quibi in the United States as of March 2020 [Graph], Morning Consult, March 31, 2020. [Online]. Available: https://www.statista.com/statistics/1115621/knowledge-of-quibi-us/
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