An online survey conducted in the U.S. in March 2020 found that respondents of African American ethnicity were the most informed about new mobile-only streaming site Quibi, with 16 percent of African Americans reporting reading, hearing, or seeing a lot about the new platform. Although 47 percent had heard nothing at all about Quibi, this is far less than among White respondents, of whom 67 percent had no awareness of the site.
Awareness of mobile-only streaming platform Quibi in the United States as of March 2020, by ethnicity
Question: How much have you seen, read, or heard about the following upcoming streaming services? Quibi, an upcoming mobile-only streaming service launching on April 6, 2020
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Morning Consult. (March 31, 2020). Awareness of mobile-only streaming platform Quibi in the United States as of March 2020, by ethnicity [Graph]. In Statista. Retrieved June 04, 2025, from https://www.statista.com/statistics/1115724/awareness-of-quibi-us-by-ethnicity/
Morning Consult. "Awareness of mobile-only streaming platform Quibi in the United States as of March 2020, by ethnicity." Chart. March 31, 2020. Statista. Accessed June 04, 2025. https://www.statista.com/statistics/1115724/awareness-of-quibi-us-by-ethnicity/
Morning Consult. (2020). Awareness of mobile-only streaming platform Quibi in the United States as of March 2020, by ethnicity. Statista. Statista Inc.. Accessed: June 04, 2025. https://www.statista.com/statistics/1115724/awareness-of-quibi-us-by-ethnicity/
Morning Consult. "Awareness of Mobile-only Streaming Platform Quibi in The United States as of March 2020, by Ethnicity." Statista, Statista Inc., 31 Mar 2020, https://www.statista.com/statistics/1115724/awareness-of-quibi-us-by-ethnicity/
Morning Consult, Awareness of mobile-only streaming platform Quibi in the United States as of March 2020, by ethnicity Statista, https://www.statista.com/statistics/1115724/awareness-of-quibi-us-by-ethnicity/ (last visited June 04, 2025)
Awareness of mobile-only streaming platform Quibi in the United States as of March 2020, by ethnicity [Graph], Morning Consult, March 31, 2020. [Online]. Available: https://www.statista.com/statistics/1115724/awareness-of-quibi-us-by-ethnicity/
