An online survey conducted in the U.S. in March 2020 found that respondents of African American ethnicity were the most informed about new mobile-only streaming site Quibi, with 16 percent of African Americans reporting reading, hearing, or seeing a lot about the new platform. Although 47 percent had heard nothing at all about Quibi, this is far less than among White respondents, of whom 67 percent had no awareness of the site.
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Awareness of mobile-only streaming platform Quibi in the United States as of March 2020, by ethnicity
Characteristic
White
Hispanic
Aftrican American
Other
Nothing at all
67%
54%
47%
52%
Not much
18%
16%
20%
19%
Some
11%
16%
17%
18%
A lot
4%
14%
16%
11%
0%20%40%60%80%
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Question: How much have you seen, read, or heard about the following upcoming streaming services? Quibi, an upcoming mobile-only streaming service launching on April 6, 2020
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Morning Consult. (March 31, 2020). Awareness of mobile-only streaming platform Quibi in the United States as of March 2020, by ethnicity [Graph]. In Statista. Retrieved June 17, 2025, from https://www.statista.com/statistics/1115724/awareness-of-quibi-us-by-ethnicity/
Morning Consult. "Awareness of mobile-only streaming platform Quibi in the United States as of March 2020, by ethnicity." Chart. March 31, 2020. Statista. Accessed June 17, 2025. https://www.statista.com/statistics/1115724/awareness-of-quibi-us-by-ethnicity/
Morning Consult. (2020). Awareness of mobile-only streaming platform Quibi in the United States as of March 2020, by ethnicity. Statista. Statista Inc.. Accessed: June 17, 2025. https://www.statista.com/statistics/1115724/awareness-of-quibi-us-by-ethnicity/
Morning Consult. "Awareness of Mobile-only Streaming Platform Quibi in The United States as of March 2020, by Ethnicity." Statista, Statista Inc., 31 Mar 2020, https://www.statista.com/statistics/1115724/awareness-of-quibi-us-by-ethnicity/
Morning Consult, Awareness of mobile-only streaming platform Quibi in the United States as of March 2020, by ethnicity Statista, https://www.statista.com/statistics/1115724/awareness-of-quibi-us-by-ethnicity/ (last visited June 17, 2025)
Awareness of mobile-only streaming platform Quibi in the United States as of March 2020, by ethnicity [Graph], Morning Consult, March 31, 2020. [Online]. Available: https://www.statista.com/statistics/1115724/awareness-of-quibi-us-by-ethnicity/
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