Main reasons of shopping in store in France in 2019, by age group
This statistic represents the main reasons why French shoppers would prefer to buy in-store in 2019, by age group. Thus, ** percent of the older generations did not hesitate to go to the store when they had time, and this much more than the Gen Z and Millennials. Consumers of previous generations also preferred to test products before buying, with ** percent of the respondents stating not buying without having seen and touched the product beforehand.
