Shopping apps: product purchases in France in 2019, by age group

Published by Daniela Coppola, Apr 17, 2025
This graph represents the use of shopping applications to buy products by French shoppers in 2019, by age group. Thus, 66 percent of the younger generations used shopping applications to buy products, which was 25 percent more than the baby boomers and the silent generation. In between, 60 percent of the people born between 1965 and 1980 were using shopping applications in France in 2019.

Use of shopping applications to buy products by French shoppers in 2019, by age group

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Source

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Release date

February 2020

Region

France

Survey time period

July - August 2019

Number of respondents

1,007 respondents

Supplementary notes

* The age groups were defined by the source as follows: Gen Z: born after 1994 (less than 25 years old); Millennials: born between 1981 and 1994 (25-38 years old); Generation X: born between 1965 and 1980 (39-54 years old); Baby boomers: born between 1946 and 1964 (55-73 years old); Silent generation: born before 1946 (74 years old and older).

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