According to a survey by Rakuten Insight in January 2025, around 42 percent of Thai male respondents stated that they made an in-game purchase because the price for that item was reasonable. The survey also explored gaming-related purchases and it revealed that around 32 percent of Thai respondents have made random-chance purchases.
Popular reasons for making in-game purchases in Thailand as of January 2025, by gender
among female and male respondents who played online games
Method of interview
Online survey
Supplementary notes
Original question: Why did you decide to make the in-game purchases
The survey was conducted among 3,369 female and 1,981 male respondents. Other surveyed countries included China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Taiwan and Vietnam.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (March 27, 2025). Popular reasons for making in-game purchases in Thailand as of January 2025, by gender [Graph]. In Statista. Retrieved May 07, 2025, from https://www.statista.com/statistics/1116933/thailand-reasons-for-making-in-game-purchases-by-gender/
Rakuten Insight. "Popular reasons for making in-game purchases in Thailand as of January 2025, by gender." Chart. March 27, 2025. Statista. Accessed May 07, 2025. https://www.statista.com/statistics/1116933/thailand-reasons-for-making-in-game-purchases-by-gender/
Rakuten Insight. (2025). Popular reasons for making in-game purchases in Thailand as of January 2025, by gender. Statista. Statista Inc.. Accessed: May 07, 2025. https://www.statista.com/statistics/1116933/thailand-reasons-for-making-in-game-purchases-by-gender/
Rakuten Insight. "Popular Reasons for Making In-game Purchases in Thailand as of January 2025, by Gender." Statista, Statista Inc., 27 Mar 2025, https://www.statista.com/statistics/1116933/thailand-reasons-for-making-in-game-purchases-by-gender/
Rakuten Insight, Popular reasons for making in-game purchases in Thailand as of January 2025, by gender Statista, https://www.statista.com/statistics/1116933/thailand-reasons-for-making-in-game-purchases-by-gender/ (last visited May 07, 2025)
Popular reasons for making in-game purchases in Thailand as of January 2025, by gender [Graph], Rakuten Insight, March 27, 2025. [Online]. Available: https://www.statista.com/statistics/1116933/thailand-reasons-for-making-in-game-purchases-by-gender/
