According to a survey by Rakuten Insight in January 2025, around 42 percent of Thai male respondents stated that they made an in-game purchase because the price for that item was reasonable. The survey also explored gaming-related purchases and it revealed that around 32 percent of Thai respondents have made random-chance purchases.
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Popular reasons for making in-game purchases in Thailand as of January 2025, by gender
among female and male respondents who played online games
Method of interview
Online survey
Supplementary notes
Original question: Why did you decide to make the in-game purchases
The survey was conducted among 3,369 female and 1,981 male respondents. Other surveyed countries included China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Taiwan and Vietnam.
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Rakuten Insight. (March 27, 2025). Popular reasons for making in-game purchases in Thailand as of January 2025, by gender [Graph]. In Statista. Retrieved July 06, 2025, from https://www.statista.com/statistics/1116933/thailand-reasons-for-making-in-game-purchases-by-gender/
Rakuten Insight. "Popular reasons for making in-game purchases in Thailand as of January 2025, by gender." Chart. March 27, 2025. Statista. Accessed July 06, 2025. https://www.statista.com/statistics/1116933/thailand-reasons-for-making-in-game-purchases-by-gender/
Rakuten Insight. (2025). Popular reasons for making in-game purchases in Thailand as of January 2025, by gender. Statista. Statista Inc.. Accessed: July 06, 2025. https://www.statista.com/statistics/1116933/thailand-reasons-for-making-in-game-purchases-by-gender/
Rakuten Insight. "Popular Reasons for Making In-game Purchases in Thailand as of January 2025, by Gender." Statista, Statista Inc., 27 Mar 2025, https://www.statista.com/statistics/1116933/thailand-reasons-for-making-in-game-purchases-by-gender/
Rakuten Insight, Popular reasons for making in-game purchases in Thailand as of January 2025, by gender Statista, https://www.statista.com/statistics/1116933/thailand-reasons-for-making-in-game-purchases-by-gender/ (last visited July 06, 2025)
Popular reasons for making in-game purchases in Thailand as of January 2025, by gender [Graph], Rakuten Insight, March 27, 2025. [Online]. Available: https://www.statista.com/statistics/1116933/thailand-reasons-for-making-in-game-purchases-by-gender/
