Leading reasons for making in-game purchases Thailand 2025, by age

Published by Kankanit Ciba, Apr 25, 2025

According to a survey by Rakuten Insight in January 2025, around 39 percent of Thai respondents aged between 25 to 34 years stated that they made an in-game purchase as the price was reasonable. The survey also explored gaming-related purchases and it revealed that 32 percent of Thai respondents have made random-chance purchases.

Popular reasons for making in-game purchases in Thailand as of January 2025, by age

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Release date

March 2025

Region

Thailand

Survey time period

January 19 to 31, 2025

Number of respondents

5,350 respondents

Age group

16 years and older

Special properties

among female and male respondents who played online games

Method of interview

Online survey

Supplementary notes

Original question: Why did you decide to make the in-game purchases

Age group breakdown:

16 to 24 years old: 1,588

25 to 24 years old: 1,806

35 to 44 years old: 1,245

45 to 54 years old: 573

55 years old and above: 138 

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