Penetration rate of online travel booking in China 2015-2024

Published by Agne Blazyte, Mar 12, 2025

By the end of 2024, the penetration rate of online travel booking in China reached 49.5 percent with 548 million internet users having used the services. Trip.com was the largest online holiday booking platform in the country.

Penetration rate of online travel booking in China from 2015 to 2024

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Release date

January 2025

Region

China

Survey time period

2015 to 2024

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Industry overview

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Competitors

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OTA consumers in China

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