Main reasons for in-game purchases in Vietnam 2022

Published by
Minh-Ngoc Nguyen
,
Jul 5, 2024
According to a survey by Rakuten Insight on online gaming in 2022, about 32 percent of Vietnamese respondents stated that they made in-game purchases to advance to the next level or to continue playing the game. In the same survey, the majority of online gamers indicated that they played online games daily.

Main drivers for in-game purchases among gamers in Vietnam in 2022

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Statistic: Main drivers for in-game purchases among gamers in Vietnam in 2022

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In cooperation with

Rakuten Insight

Release date

June 2022

Region

Vietnam

Survey time period

April 14 to 30, 2022

Number of respondents

1,624 respondents

Age group

16 years and older

Special properties

among female and male respondents who played online games

Method of interview

Online survey

Supplementary notes

Original question: Why did you decide to make the in-game purchases?

Other surveyed countries included China, Hong Kong, India, Indonesia, Korea, Malaysia, Philippines, Singapore and Taiwan.

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