Brazil: most desired Black Friday product categories 2022

Published by
T. Ozbun,
Jul 31, 2024
During a survey fielded in Brazil in 2022 before that year's Black Friday, around 86 percent of respondents expressed interest in buying electronics. Games and computers and home and kitchen items were mentioned by 63 and 35 percent of responding shoppers, respectively.

Most desired Black Friday product categories in Brazil in 2022

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Sources

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Release date

November 2022

Region

Brazil

Survey time period

September 2022

Number of respondents

1,600 respondents

Supplementary notes

Multiple answers were possible.
The source does not specify the type of the survey nor the age of respondents

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Statistics on " Black Friday e-commerce in Brazil "

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Overview

6

Consumption

7

Challenges

4

Sales

7

Segments

5

Further related statistics

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Topics

Black Friday e-commerce in BrazilMercado LibreWhatsApp in BrazilInternet usage in Latin AmericaE-commerce in Latin America
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