Distribution of Instagram influencers in Brazil 2023, by gender

Published by
J. G. Navarro,
Mar 19, 2024
In 2023, little more than 55 percent of Brazilian Instagram influencers were female and almost 45 percent were male. Furthermore, around 95 percent of Instagram influencers in Brazil had no more than 50 thousand followers that year.

Distribution of Instagram influencers in Brazil in 2023, by gender

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Release date

March 2024

Region

Brazil

Survey time period

2023

Supplementary notes

The source defines an influencer as an account with more than 1,000 followers.

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