Popular wine retail channels in Italy in 2020, by gender

Published by
T. Ozbun,
May 20, 2025
A survey from 2020 showed that 58 percent of Italian female consumers purchased wine in supermarket stores, while 56 percent of male respondents did the same. Online marketplaces were preferred more by male respondents (15 percent) than by female ones (eight percent).
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Popular wine retail channels in Italy in 2020, by gender

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Source

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Release date

May 2020

Region

Italy

Survey time period

May 26-27, 2020

Number of respondents

1,013 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Quali sono i tuoi canali di acquisto del vino generalmente? Seleziona tutte le risposte che ritieni opportune."

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