Leading TV advertisers in Russia 2024, by spending

Published by Statista Research Department, Jul 9, 2025

Sber was the leading advertiser on television by ad spending in Russia in 2024, followed by Yandex and Ozon. Sber's expenditure on TV advertising reached approximately **** billion Russian rubles in that year. Other major advertisers included T-Bank and VTB.

Several Western companies that were among the leading TV advertisers in Russia prior to 2022 left the market or limited their activities in the country due to the war in Ukraine. These included PepsiCo, Procter & Gamble, Nestlé, GSK Consumer Healthcare, and Reckitt Benckiser, among others.

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Leading TV advertisers in Russia in 2024, by expenditure (in million Russian rubles)

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Release date

March 2025

Region

Russia

Survey time period

2024

Supplementary notes

Without VAT.

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