According to a survey from 2019, most Italian digital tourists travelled to the seaside. Data show that about 39 percent of respondents chose this destination for their holiday trip. Moreover, almost three in ten interviewees visited a city while on holiday in 2019.
Distribution of digital tourists in Italy in 2019, by travel destination
Tourists who experienced online at least one aspect of their journey (research, booking, social media posting, or reviewing) and bought at least one tourist product.
Method of interview
Computer-assisted web interviews (CAWI)
Citation formats
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Osservatori Digital Innovation. (April 1, 2020). Distribution of digital tourists in Italy in 2019, by travel destination [Graph]. In Statista. Retrieved April 19, 2025, from https://www.statista.com/statistics/1123864/distribution-of-digital-tourists-in-italy-by-destination/
Osservatori Digital Innovation. "Distribution of digital tourists in Italy in 2019, by travel destination." Chart. April 1, 2020. Statista. Accessed April 19, 2025. https://www.statista.com/statistics/1123864/distribution-of-digital-tourists-in-italy-by-destination/
Osservatori Digital Innovation. (2020). Distribution of digital tourists in Italy in 2019, by travel destination. Statista. Statista Inc.. Accessed: April 19, 2025. https://www.statista.com/statistics/1123864/distribution-of-digital-tourists-in-italy-by-destination/
Osservatori Digital Innovation. "Distribution of Digital Tourists in Italy in 2019, by Travel Destination." Statista, Statista Inc., 1 Apr 2020, https://www.statista.com/statistics/1123864/distribution-of-digital-tourists-in-italy-by-destination/
Osservatori Digital Innovation, Distribution of digital tourists in Italy in 2019, by travel destination Statista, https://www.statista.com/statistics/1123864/distribution-of-digital-tourists-in-italy-by-destination/ (last visited April 19, 2025)
Distribution of digital tourists in Italy in 2019, by travel destination [Graph], Osservatori Digital Innovation, April 1, 2020. [Online]. Available: https://www.statista.com/statistics/1123864/distribution-of-digital-tourists-in-italy-by-destination/
