In 2024, the Brazilian beauty company O Boticário was named the brand with the most effective advertising in Latin America, scoring *** points in the Effie Index. McDonald's and Mercado Libre followed with *** and *** points, respectively.
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Effie Index. (June 5, 2025). Brands with the most effective advertising in Latin America in 2024 (index score) [Graph]. In Statista. Retrieved July 06, 2025, from https://www.statista.com/statistics/1124856/brands-most-effective-advertising-latin-america/
Effie Index. "Brands with the most effective advertising in Latin America in 2024 (index score)." Chart. June 5, 2025. Statista. Accessed July 06, 2025. https://www.statista.com/statistics/1124856/brands-most-effective-advertising-latin-america/
Effie Index. (2025). Brands with the most effective advertising in Latin America in 2024 (index score). Statista. Statista Inc.. Accessed: July 06, 2025. https://www.statista.com/statistics/1124856/brands-most-effective-advertising-latin-america/
Effie Index. "Brands with The Most Effective Advertising in Latin America in 2024 (Index Score)." Statista, Statista Inc., 5 Jun 2025, https://www.statista.com/statistics/1124856/brands-most-effective-advertising-latin-america/
Effie Index, Brands with the most effective advertising in Latin America in 2024 (index score) Statista, https://www.statista.com/statistics/1124856/brands-most-effective-advertising-latin-america/ (last visited July 06, 2025)
Brands with the most effective advertising in Latin America in 2024 (index score) [Graph], Effie Index, June 5, 2025. [Online]. Available: https://www.statista.com/statistics/1124856/brands-most-effective-advertising-latin-america/
